Baratunde Thurston

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Baratunde Thurston is a comedian, author, web celebrity and lover of whisky.

His official bio describes him as a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack & Jill Politics, serves as Director of Digital for The Onion and is a regular guest on Leo Laporte’s TWiT.

In the very early days of podcasting I looked for anyone creating them in the Boston area and I found one by him recorded while driving around Boston. He was lost, frustrated and I instantly connected with his honesty and humor. Years later we’d meet for the first time and when I asked him why he had stopped recording we shared a moment of laughter as he recovered from the shock that I was one of the few people who had ever heard that, let alone remember it.

I’m excited because in February 2012 his first book, How To Be Black, will hit store shelves and I can’t wait to read it.

If you’ve never seen him on stage, I suggest you start with his talk There’s a #Hashtag For That from 2009. I was in the audience watching this and now keep a copy of it on my ipad for whenever I need a great laugh.

Baratunde is a Passion Hit because he has taken his love for entertaining and enlightening others and made it life. He speaks around the globe and is involved in a variety of projects. He is one of the most down to earth and funny people you’ll ever meet. I know his story will inspire you.

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About C.C.

C.C. Chapman is a digital lifestyle storyteller who loves to travel the world and experience all it has to offer. He is the Co-Author of the best selling book Content Rules and an award winning marketer. Find out more at
  • Dave Delaney

    LOVE LOVE LOVE this!

    • C.C. Chapman

      I knew you would Dave! Thanks for always supporting me and my crazy ideas.

  • P. W. Fenton

    Loved your first episode, C.C. But frankly, how could you miss with a guest like Baratunde?

    • C.C. Chapman

      Why do you think I chose him as the first one?

  • Annie Boccio

    Sometimes you know something but you really need to hear it from someone else. This was that. Looking forward to more episodes!

    • C.C. Chapman

      EXACTLY how I feel about things too and why I wanted to do this show.

      We all need a nudge from time to time.

  • Mike Swords

    Love this. Really made me think. Thanks C.C. Keep up the awesome work!

    • C.C. Chapman

      Thank you Mike.

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  • Ann Handley

    So I finally had a chance to watch this, C.C. It’s just awesome. Love what Baratunde says about tapping into one’s own self to feel fulfilled — sometimes that’s monetary, but the emotional and intellectual kind of fulfillment, too.

    Great stuff — and I’m psyched for your new venture! Can’t wait to see what you make here…. Your pal always,


    • C.C. Chapman

      So cool that you got to check it out.

      Yes, I’m hoping that each person that sits down to chat will have some golden nuggets for people to take away and make their own dreams a reality. Baratunde was full of them!

  • http:/ macedonia

    I just got through watching this, knowing before I even clicked “play” that Baratunde would be brilliant. After viewing, I immediately subscribed to the feed.

    I’ve been keeping passion at arms’ length due to a talk I witnessed back in August. It was at Mediabistro’s Media Circus in NYC. There were different presenters throughout the day, but Laurie Ruettimann’s talk caught my attention the most. Her topic: Do What You’re Good At (instead of Do What You Love). Her points were the following:

    1. You can’t follow your passion if you can’t pay your rent.
    2. Passion doesn’t pay. Performance does.
    3. Follow your passion without regards to money.

    There was one slide that I still can’t get out of my head and ended up being the takeaway quote for me: “You don’t even get to have a conversation about passion unless you’re out of debt.” I went to the Media Circus seeking out inspiration and affirmation for the possibilities of a career reinvention, to get some idea about what transferable skills I had and where they could be utilized. I walked away with a quote that kept kicking me in the head the more I thought about it. I was thankful for the reality check at the time, but the more time passed, the angrier I became.

    I have not allowed myself to talk much (if at all) about passion since then. I am taking this first episode as permission to begin that conversation with myself again. Quality content, C.C. I look forward to what the future holds for this series.

    -Jason (Macedonia)

  • Kathysierra

    I see just one big problem with Passion Hit: starting with Baratunde sets the bar awfully high. Seriously, who wants to follow *that*?
    I am a fan of both of you, though, so I will stay tuned. Wonderful idea — congrats.

    • C.C. Chapman

      Baratunde certainly is a unique person, but I’m psyched to have a variety of people coming up so I’m sure it will be ok. *grin*
      Thanks for checking in and I’m glad you enjoyed it.

  • phil campbell

    the bacon and whisky part in the first part was epic 😉

  • Gordon Diver

    Yep, had me at Bacon too – Please don’t tell my trainer :)

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